Fisher & Paykel Market Audit and Competitive Analysis Essay

Fisher & Paykel Market Audit and Competitive Analysis - Essay Example It is evident from the study that Australia has experienced a high demand for white goods product and it would be feasible for Fisher & Paykel to commence business where the demand for its product is high. Fisher & Paykel a well known manufacturing company of white goods would supply two main products in Australia the washing machine and dishwasher which was lately introduced by the company. Since the demand is high the competition is stiff and thus Fisher & Paykel decided to promote is product through television pint media and by giving offers with the purchase of its products. As concerned with the pricing strategy the company would follow competitive based pricing. The company has planned a corporate and strategic plan to reinforce actions and implement it for which it has set up a long term vision 2020. Fisher & Paykel would use the Data quality Objective to measure its environmental performance and track a record of the actions that needs to be done. Along with it the company wo uld develop team membership to perform effectively. The company core interest is towards environment sustainability and thus focuses primarily on the behavioural audit of the management and tries to find out the practise that Fisher & Paykel has been performing with regards to the safety of the environment. The company would develop proactive as well as reactive strategy in terms of environment sustainability which would report to the management on quarterly basis and finally the report aims to provide recommendation to the company in terms of environment sustainability. ... ns communicated to various stakeholders 17 Identify the various stakeholders’ sentiments about the environment 18 Product 18 Packaging 19 CEO’s (or the key senior decision maker’s) attitude toward the environment 20 CEO’s (or the key senior decision maker’s) education and background 20 CEO’s (or the key senior decision maker’s) participation 21 Office (admin) efficiency 21 Analysis of the nature and types of environmental safety actions being undertaken 22 Reporting 23 Recommendations 24 Reference 26 Introduction Introduction of the company Fisher & Paykel Appliances manufactures designs and markets innovative household appliances which are developed to provide technology, user friendly, design and environmental awareness. Fisher & Paykel is one of the biggest manufacturing company producing household appliances. Its wholly owned subsidiary includes production machinery limited which builds on production equipment; Dynamic cooking syst ems Inc which is based in US which manufactures both indoor and outdoor cooking products; Fishers and Paykel Italy which manufactures European cooking products. The company manufacturing sites is located in New Zealand, Italy, Thailand and Mexico (Fisher & Paykel, n.d). History Fisher & Paykel was founded in Auckland, New Zealand in 1934 by Wool Fisher and his friend Maurice Paykel to import refrigerators, washing machines and mantle radios. In the year 1938, import and restriction on foreign exchange lead the company to consider manufacturing. A year later the company started to manufacture refrigerators and washing machines. The company expanded its business and moved to larger premises and by 1949 the company started to produce 600 washing machines, 700 vacuum cleaners and 500 refrigerators. In 1956, Fisher & Paykel